REaD Group has appointed Dan Fossaceco to the newly created role of Lead Generation Director.
Dan Fossaceco, who joins from Callcredit Marketing Solutions, will be responsible for spearheading the strategic direction of REaD Group’s new approach to lead generation.
In his new role, he will be instrumental in restructuring the company’s data generation model, predominantly the UK’s longest standing data gathering engine, Research Opinion Poll. The objective is to turn lead generation into a mainstream marketing offering and change perceptions of what lead generation means to marketers.
REaD Group acquired Research Opinion Poll from Acxiom in 2014 as a popular, consumer-facing tool designed to collect customer information and generate high-value, qualified leads in real time. The platform has since been modernised to ensure its technology is fully compliant with the impending General Data Protection Regulation and effectively meets changing client demands.
Under Fossaceco’s leadership, REaD Group will launch a number of innovative leadgen solutions in 2017, with the aim of creating an industry leading framework for hands-up data collection.
Jon Cano-Lopez, CEO at REaD Group, said: “We are pleased to welcome Dan to the role of Lead Generation Director. His appointment continues our mantra of only employing the best of the best.
“At REaD Group, we believe that engaging with consumers in a more open, honest and transparent way is the only way forward. For too long, lead generation has been viewed as the poor relation of marketing but we see a huge opportunity for a new type of lead generation that puts the consumer at its centre.
“It goes without saying that creating our own fully opted-in data ahead of GDPR implementation is critical to our continued success. Dan’s role is pivotal to ensuring that REaD Group remains a shining example as we continue to take a leading and proactive approach to delivering bespoke data gathering solutions to the UK’s favourite brands.”
Dan Fossaceco, Lead Generation Director at REaD Group, added: “In recent years there has been a noticeable shift in consumer attitudes towards communication with brands, with an increasing expectation for both individualisation and transparency. The new, improved Research Opinion Poll will allow us to collect fully GDPR-compliant premium leads specifically for our clients, enabling them to establish a greater degree of transparency with customers and prospects, and ultimately delivering more profitable relationships.
“The REaD Group vision of the future and the role that lead generation will play in this was irresistible for me and I am very much looking forward bringing it to fruition.”