Fresh Relevance, a real-time engagement marketing company, has launched a new personalised coupon feature, for inclusion in emails and on e-commerce sites.
Marketers and retailers can now personalise the content of coupons based on the shopping behaviours of existing customers and new visitors, such as browsing habits on the website and recent purchases.
CEO of Fresh Relevance, Mike Austin (pictured), stated: “This week sees the start of the Christmas shopping season and the expected frenzy around Black Friday and Cyber Monday highlights the desire of consumers to get a discount. For many shoppers it is the most important factor when deciding where to buy and the word ‘Coupon’ in an email subject line has been proven to drive high open rates.”
The new Fresh Relevance coupon feature makes use of easy-to-manage Slot Rules, making it quick and simple to create and distribute:
• Hourly coupons – Use a single slot to display the current hourly coupon.
• Cascading offers – As shoppers buy more they get to see successively more valuable coupons.
• Limited quantity offers – Only the first 1,000 people see a coupon.
• Time-based discounts – A discount that drops over time, or other exotic offers, in to email.
Austin added: “With some retailers publically opting out of Black Friday and electing to spread their deals in the run up to Christmas, this new feature can provide them with a quick to implement, low-cost and simple way to ensure shoppers are kept up-to-date with the latest offers, discounts and promotions, as well as offers tailored to directly to them.”
The new coupon feature is available from Fresh Relevance now.