Address management provider, Postcode Anywhere has been rebranded to PCA Predict to mark the company’s international expansion and diversification of its data services.
A market leader in online address auto-fill, over 15 years Postcode Anywhere has expanded its range of data services to include Capture+, the first predictive search tool for addresses. More recently it has developed its personalisation service, Triggar, which takes statistical patterns from online behavior to predict the likelihood of a website visitor successfully completing a journey.
Despite over 15 years of investment in the brand, there has been a realisation at Postcode Anywhere that its name doesn’t travel well.
“Americans, for example know postcodes as zip codes, and ‘code’ to many these days is what software people do,” commented Guy Mucklow, CEO of PCA Predict. “So with ambitions to grow internationally and a whole suite of new data services on the horizon, we’ve had a bit of a rethink.”
Muckow concluded: “PCA Predict is a reflection of where we’ve come from and where the business will be focused in the years to come. It will help us to explain why we’re different and allow us to nurture and develop our growing portfolio of products under a single name.”