Research from IDC has forecast that “The Salesforce Economy” will drive more than £5.6bn of incremental revenue to the UK’s GDP and create 50,000 new jobs by 2018. The announcements came as Salesforce kicked off the London stop of its World Tour with more than 13,000 registered attendees and UK brands including Barclays, British Airways, BSkyB, John Lewis, Ocado, Sage and Vodafone.
IDC added that, in addition, every £1 a customer spends on Salesforce solutions generates £2-3 of revenue for Salesforce partners, including systems integrators, consultants, ISVs, OEMs and others.
Europe is Salesforce’s fastest growing region on a constant currency basis, and has delivered revenue of more than $1bn over the last 12 months but Miguel Milano, President EMEA, Salesforce, doesn’t think this figure tells the whole story.
“The phenomenal economic impact created by the Salesforce ecosystem of customers, partners and developers is what’s really important,” he said. “Our ecosystem is creating jobs and is truly driving the new digital economy across Europe. Salesforce is delivering strong growth, creating a positive impact on the local economy and we continue to focus on giving back to the community.”
One of the key drivers of this growth is the Salesforce AppExchange – the world’s largest ecosystem of cloud, social, mobile and data science enterprise apps. More than 2,700 apps are available to test drive and deploy on any device, and there has been more than three million installations to date.
Salesforce also announced that its Foundation has given a $200,000 grant to CoderDojo to support the running of free volunteer-led coding clubs for children and young people. The Salesforce-supported Dojos will reach 420 youths with a 50/50 ratio of boys and girls in each session.