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Posts Tagged ‘direct mail’

  • Royal Mail pillar box

    The mail always delivers

    2nd April 2015 • FeaturesComments (0)

    by Kevin Scott The Royal Mail has published The Private Life of Mail, a study into how people interact with mail in their homes. The results of the 18 month research programme are laid out in incredible detail, highlighting the importance of direct mail as a...

  • open envelope

    Making mail work harder

    25th March 2015 • NotebookComments (0)

    A new study from DMA and Ricoh aims to highlight that using mail as a marketing channel can deliver more than marketers assume. Ad mail users want to drive customers or potential customers online but some are unaware that technological advances mean mail is...

  • Direct Mail gets creative with Royal Mail and D&AD

    6th January 2015 • NewsComments (0)

    Creativity in Direct Mail is being celebrated with a partnership between Royal Mail MarketReach and global creative association D&AD. The partnership will see both organisations team up to launch a range of initiatives to champion great creative in...