Posts Tagged ‘Fresh Relevance’

  • EU flag with padlock in centre

    Fresh Relevance ready for GDPR

    7th July 2017 • NewsComments (0)

    Fresh Relevance has announced that it is fully compliant with the EU General Data Protection Regulation (GDPR), which comes into force on 25 May 2018. The company has appointed a Data Protection Officer and published a report detailing its compliance...

  • Mike Austin

    £2.15m funding for Fresh Relevance

    12th April 2017 • NewsComments (0)

    Fresh Relevance has received a £2.15m investment from Foresight Venture Capital Trust. The founders of the email marketing and web personalisation platform – Mike Austin (pictured), Pete Austin and Eddy Swindell – are ex-employees of former Foresight...

  • Shoes

    Soletrader boosts revenues with Fresh Relevance

    12th January 2017 • NewsComments (0)

    Footwear retailer Soletrader has added 14% to its email revenues following the introduction of Fresh Relevance’s cart abandonment solution. Soletrader now sends a personalised email automatically to a customer 30 minutes after a cart has been abandoned,...

  • Email

    The rage to engage

    9th January 2017 • FeaturesComments (0)

    by James Lawson, consulting editor With more noise than ever before in the field of email marketing, effective engagement remains the holy grail that both indicates success and informs future actions. Contributors: Adam Herbert | business development...

  • Mike Austin

    Fresh Relevance breaks new ground with price drop notifications

    30th November 2016 • NewsComments (0)

    Fresh Relevance has launched its Price Drop Emails functionality that enables messages to be automatically sent to shoppers, informing them when the price of products they have browsed have been lowered. Price Drop Emails identifies the shoppers who have...

  • Split testing

    Fresh Relevance launches split testing

    9th September 2016 • NewsComments (0)

    Fresh Relevance has rolled out a Split Testing feature, which uses hard data and revenue to select the best content such as Product Recommendations, Countdown Timers, Banners and Coupons to present to customers. CEO of Fresh Relevance, Mike Austin, commented:...

  • Webpage selling umbrellas

    Fresh Relevance launches Weather Tools

    24th August 2016 • NewsComments (0)

    Fresh Relevance, a real-time marketing hub for online retailers, has released new Weather Tools. These latest additions to the Fresh Relevance Platform enable marketers to embed real-time content based on the current weather forecast, for example pushing...

  • David Henderson

    Fresh Relevance developer steps up to CTO

    10th August 2016 • NewsComments (0)

    Fresh Relevance has promoted David Henderson (pictured) to the role of Chief Technology Officer (CTO). Pete Austin, Co-Founder of the company, takes the new position of Chief Innovation Officer (CINO), with a remit to focus on the long-term vision for...

  • pizza

    Fresh Relevance Segment Builder offers a larger slice of the market

    16th June 2016 • NewsComments (0)

    Fresh Relevance has added a new component to its software suite that enables online shoppers to be categorised based on behaviour and purchases. The data can then be exported into other marketing tools. Fresh Relevance collects a lot of data about online...

  • Mike Austin

    Fresh Relevance is Ready for IBM Commerce

    10th May 2016 • NewsComments (0)

    Real-time engagement marketing company Fresh Relevance has been accepted into the Ready for IBM Commerce programme. The benefits of this for brands using the IBM Marketing Cloud include: 1. Live Web and Email personalisation, including product...