Force 24, a marketing automation provider, has added two communications experts to its senior management team.
Nick Ashmore (pictured, right) joins the Leeds-headquartered firm as Marketing Director following a successful spell at Monitise where, as Vice President of Marketing, he was responsible for lead generation and brand strategy for the group. His new role entails building awareness of the Force24 brand and the technology behind it.
Ashmore’s appointment coincides with the recruitment of Oliver March (pictured, left) as Sales Director. March joins from Oracle, where he was responsible for enterprise sales. He will support Force24’s growth through the sale of its multi-channel marketing technology and associated creative services, concentrating primarily on new relationships with enterprise customers.
Commenting on the appointments, Managing Director Adam Oldfield said: “We work hard to maximise the value of marketing automation throughout the customer lifecycle, in turn promoting better conversations, fuelling clients’ growth and giving marketers the tools to shine.
“But now is the time to talk to more CMOs, Marketing Directors and CRM Heads, to quash the pain points they’re experiencing. Nick and Oliver are well-placed to help us do just that.”